40% growth in online revenue, with email driving 38%+ of it
- Growth in online revenue: 40%
- Email ROI: 5x
- Email share of online revenue: under 5% to 38%+
Marketing case studies: the revenue we have grown for clients
Six client projects across ecommerce, B2B services, a creator platform, coaching, legal and marketing services. Each page shows the starting point, what we changed and the measured result, with the period it was measured over.
How do we measure the results in these case studies?
Every case study starts from a baseline. Before any work begins we record where the numbers stand: revenue from the channel, leads per month, conversion rates, cost per lead or customer. Results are then reported against that baseline, over a stated period, so you can see both how much changed and how long it took.
We report revenue and pipeline numbers first. Opens, clicks and reach appear too, because they explain how a result happened, but they are supporting numbers. A campaign with a high open rate and no sales is not a success, and we do not present it as one.
Every number on these pages comes from the original case study for that client, shown with the period it was measured over. Where a number is a rate, we say what it is a rate of.
Four numbers from four different businesses
Each one links to the full case study with the starting point, the work and the period it was measured over.
- 40% growth in online revenue Synaps Dx
- $500K new annual revenue from enrollments Soulful Evolution
- 3.5x return on ad spend Austere
- 3x lead volume at 40% lower cost per acquisition Dimov Associates
150+ qualified leads a month and 50+ sales consultations in 3 months
- Qualified leads per month: 150+
- Lead to meeting: 40%
- Cold email open rate: 45%
65% more sign-ups from segmented cold email
- Sign-ups from cold email and LinkedIn: +65%
- Open rate: 42%
- Potential users reached: 200,000+
$500K in new annual revenue from a 60% jump in program sign-ups
- New annual revenue from enrollments: $500K
- Program sign-ups: +60%
- Leads per month across channels: 300+
3x lead volume for a law firm at 40% lower cost per acquisition
- Lead volume: 3x
- Cost per acquisition: 40% lower
- Time to scale the system: 90 days
3.5x return on ad spend and 450+ qualified leads in a quarter
- Return on ad spend: 3.5x
- Qualified leads: 450+
- Lead conversion growth: 380%
How do the six case studies compare?
The table puts all six side by side: the client, the market they sell in, the service that produced the result, the headline number and the period it was measured over.
| Client | Industry | Service | Headline result | Period |
|---|---|---|---|---|
| Synaps Dx | Ecommerce | Email marketing | 40% growth in online revenue, with email driving 38%+ of it | first quarter |
| Scalability | B2B services | Lead generation | 150+ qualified leads a month and 50+ sales consultations in 3 months | first 3 months |
| Maestro | Creator platform | Cold email | 65% more sign-ups from segmented cold email | campaign period |
| Soulful Evolution | Coaching | Lead generation | $500K in new annual revenue from a 60% jump in program sign-ups | first quarter |
| Dimov Associates | Legal | Funnels and conversion | 3x lead volume for a law firm at 40% lower cost per acquisition | 90 days |
| Austere | Marketing services | Paid advertising | 3.5x return on ad spend and 450+ qualified leads in a quarter | one quarter |
How should you read a marketing case study?
A case study is useful when it helps you predict what might happen in your own business. These four questions help you judge any case study, ours included.
- Is there a baseline? A result means little without the starting point. "Open rate 35%" says less than "open rate from 18% to 35%".
- Is there a period? A number achieved in one quarter is different from the same number achieved over two years.
- Is the result about revenue? Leads, meetings, enrollments and revenue matter more than reach and impressions.
- Is the business like yours? The closer the market, offer and sales cycle, the more the result tells you.
No case study is a promise. Results depend on your offer, list, market and budget, which is why every project with us starts with a written first read of your numbers.
Which case study is closest to your business?
- Ecommerce: Synaps Dx, 40% growth in online revenue, with email driving 38%+ of it.
- B2B services: Scalability, 150+ qualified leads a month and 50+ sales consultations in 3 months.
- Creator platform: Maestro, 65% more sign-ups from segmented cold email.
- Coaching: Soulful Evolution, $500K in new annual revenue from a 60% jump in program sign-ups.
- Legal: Dimov Associates, 3x lead volume for a law firm at 40% lower cost per acquisition.
- Marketing services: Austere, 3.5x return on ad spend and 450+ qualified leads in a quarter.
If none of these matches your business closely, the method usually still applies: measure the baseline, fix the biggest leak first, connect the channels into one path, and report on revenue. Send us your site and goal and we will tell you which of these projects is the nearest comparison.