Our Team

A Direct-Response Marketing Agency With 7-Figure Client Results

We deeply understand what drives customers to take action. Timeless marketing principles — rooted in human nature — that have worked for millennia and will still be driving buying decisions long after we're gone.

Our Edge

We Don't Follow the Market — We Anticipate It

Human Psychology First

Our edge starts with a deep understanding of how the human mind works. That insight drives every decision — so whether attention is on Facebook, YouTube, LinkedIn, or Instagram, we're already there testing and optimising.

Platform Diversification

We strategically diversify your paid media across platforms, so when the market shifts, you're ahead of the curve — not at the mercy of the next algorithm update or cost spike.

Super Team On Demand

For long-term partners, we bring the full force of our specialist team — creative, copy, funnels, email strategy, cold outreach, automation, offer positioning — the right expert at the right time.

Leadership

Meet the Founders

Kunal Arora

Co-Founder & Growth Strategist

Systems architect and growth strategist specialising in paid media, marketing automation, and full-stack revenue engine design. Manages $1M+ per month in ad spend across platforms. Kunal builds the systems that make scaling predictable.

Barbara Arora

Co-Founder & Marketing Director

Expert in client strategy, campaign psychology, and brand positioning. Barbara is known for her ability to address unique pain points and deliver sustainable, high-ROI marketing partnerships that clients trust long-term.

The Team

The Specialists Behind the Growth

Rahul Arora

Performance Marketing Lead

Drives campaign strategy and ad performance across Facebook, Google, and YouTube — optimising for ROAS and scale.

Sean Anderson

Paid Media Strategist

Specialises in audience targeting, creative testing, and cost-efficient scaling across multi-platform ad ecosystems.

Eleanor Napp

Client Success Manager

Ensures seamless onboarding, strategic alignment, and ongoing optimisation for every client partnership.

Michelle Edwards

Creative Director

Leads high-converting ad creative, landing page design, and brand storytelling across all client campaigns.

Tracey Dunsmore

Email Marketing Specialist

Architects behaviour-driven email sequences — from nurture flows to cold outreach — that turn leads into revenue.

Kylie Berne

Funnel & CRO Strategist

Designs and optimises multi-step conversion funnels — from landing pages to checkout — for maximum revenue per visitor.