What's the difference between cold email and email marketing?
Cold email targets new prospects who haven't interacted with your brand — it's outbound lead generation. Email marketing nurtures people who've already opted in — welcome sequences, newsletters, abandoned cart reminders, and re-engagement campaigns. We do both.
What is ColdPumper?
ColdPumper is our proprietary email engine built as a VSTO add-in for Microsoft Outlook. Epoch-based sending with smart throttling, reply monitoring across all stores, persistent tracking, and one-box sent archive. No SaaS fees — you control your infrastructure.
How do you improve email open rates?
Through subject line A/B testing, send time optimisation, list hygiene, proper segmentation, and sender reputation management. We've taken clients from 18% to 35%+ open rates by implementing these systematically.
Can you help with email deliverability?
Yes. We audit your DNS settings (SPF, DKIM, DMARC), clean your lists, implement proper sending practices, and configure dedicated sending infrastructure. Deliverability is the foundation.
What email platforms do you work with?
ActiveCampaign, Mailchimp, GoHighLevel, HubSpot, and our own ColdPumper engine. For cold outreach, ColdPumper is recommended because it runs from your own Outlook infrastructure with zero platform dependencies.
How do you segment email lists?
By behaviour (opens, clicks, purchases), demographics, lead source, engagement level, and purchase history. Highly relevant messages to each segment dramatically improve conversion rates.
What types of sequences do you build?
Welcome series, abandoned cart recovery, post-purchase upsells, re-engagement, win-back, event-triggered flows, and cold outreach drip campaigns. Each designed with specific conversion goals.
How do you measure email success?
Open rates, click-through rates, conversion rates, revenue per email, list growth, and overall ROI. For one client, we took email from under 5% of revenue to over 38% — a 5x ROI.
Do I need a large list to get started?
No. Quality matters more than quantity. We've generated significant results from lists as small as 2,000 contacts. We also help grow your list through optimised sign-up forms and lead magnets.
Is there a free trial for ColdPumper?
Yes — ColdPumper offers a 14-day free trial with no credit card required. After the trial, plans start at $49/month. Visit coldpumper.com to get started.