Transforming Email Into a Revenue Powerhouse

Challenge

• Minimal Revenue Contribution: Email marketing accounted for less than 5% of total online revenue, primarily from sporadic promotional emails.
• Low Engagement Rates: Existing campaigns had low open and click-through rates, falling below industry benchmarks.
• Underutilised Automation: They lacked automated email flows that could nurture leads and encourage repeat purchases.

Full Results Breakdown

First Three Months

• Automated flows generated over 20% of total online revenue (up from under 5%)
• Abandoned cart and post-purchase emails were top performers
• Best-performing campaigns achieved a record 45% of total monthly revenue
• Open rates increased from 18% to 35% (benchmark: 20%)
• Click-through rates improved from 1.5% to 3.2%

First Quarter

• Re-engaged 25,000 dormant subscribers through targeted reactivation
• Increased subscriber list by 10,000 new leads through optimised sign-up forms
• Email marketing contributed to a 40% growth in online revenue
• ROI from email campaigns increased by 5x

Solution

Strategy & Audit

Audited existing email flows, identified gaps, and built a roadmap focused on automation and personalisation.

Automated Lifecycle Flows

• Welcome Series: Educated new subscribers
• Abandoned Cart: Recovered lost sales with reminders and offers
• Post-Purchase: Drove reviews, upsells, and loyalty
• Win-Back: Re-engaged inactive customers

Targeted Campaigns & Optimisation

Launched 4-5 monthly campaigns personalised through segmentation by behaviour and purchase history. Designed on-brand templates with persuasive copy. Ran A/B tests to continuously improve performance.